![]() ![]() But the shoe still needed a name - so Jeff Johnson, Nike’s first full-time employee, came up with the word Nike. ![]() This logo was sent to be used on the new cleat that was being produced in Mexico. “Well, I don’t love it,” Davidson recalls Knight saying about the logo, “but maybe it will grow on me.” Kevin Durant’s Nike KD 4 ‘Galaxy’ Will Get Its First-Ever Reissue During the NBA All-Star Break ![]() Nike co-founder Phil Knight, who had taught at Portland State University until 1969, approached a graphic design student, Carolyn Davidson, who he had met during his time at the University, to create a logo for the new sneaker, which would be a cleat. At the time, Blue Ribbon Sports - the original name for the company that would later be known as Nike, was looking to create and sell a new shoe. The Nike Swoosh logo was first introduced in 1971, some 50 years ago. The History of the Nike Logoīefore getting into the nitty-gritty specifics of a logo valuation, it’s useful to learn a little about the Nike logo’s history to help set the scene. The simple checkmark-like design easily distinguishes the brand’s athletic apparel from competitors, adding to the relative appeal of the brand that brought in $37.4 billion in revenue in fiscal year 2020.īut how much is the iconic Nike logo actually worth? Turns out, it’s a bit hard to tell. Nike‘s Swoosh logo is arguably one of the most recognizable brand logos in the world. ![]()
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